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商品編號： 9-898-171 出版日期： 1998/02/05 作者姓名： Lassiter, Joseph B.;Sahlman, William A.;Biotti, Jon M. 商品類別： Entrepreneurship 商品規格： 28p 再版日期： 2000/12/11 地域： Massachusetts 產業： Beverage industry 個案年度： 1997 - 1997
商品敘述：
The founders of Nantucket Nectars are trying to decide whether to sell their company. The case describes how the founders started the company and grew the Nantucket Nectars brand name.
涵蓋領域：
Entrepreneurial management;Strategic planning;Marketing strategy;Brand management
相關資料：
Case Teaching Note, (5-202-074), 10p, by Paul A. Gompers;Spreadsheet Supplement, (XLS347), 0p, by Joseph B. Lassiter, William A. Sahlman, Jon M. Biotti
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